Kickstart Your Brand

no headaches required

GLOW-Up

GLOW-Up

I’m obsessed with propelling brands through meticulously crafted, customer-centric journeys. 

From your initial spark of an idea to fostering enduring loyalty, I have over 15 years of experience engineering dynamic lifecycles that turn customer interactions into lasting love stories with your brand.

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Changing the Brand Experience Game


You’ve got a killer product, but you’re struggling to craft marketing campaigns that truly connect with your customer. It’s a common challenge—how do you get to know your audience so well that you can anticipate their needs and meet them exactly where they are? 

I’ve been there, and I’ve felt the frustration of trying to execute a campaign that just doesn’t resonate.

Don’t waste time pouring precious resources into marketing efforts that miss the mark. With my 15+ years of experience, I’ve learned that the key to a successful campaign lies in consumer insights and seamless journeys that make it easy (and fun) to become a customer for life. 

Looking for an all-star team of brand strategists, marketers and CX nerds to help you level up your brand? I founded Open Late Collective to be just that.

READY TO GROW?

Looking for mentorship, coaching, or want to make content together? Let’s chat one-on-one and see how we can partner.

NEED A BOOST?

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we're open late

I’m Jess Cervellon

I’ve helped countless companies across industries like eCommerce and healthcare unlock their unique potential by understanding their customers on a deeper level. Like many of my clients, I once struggled to bridge the gap between great products and meaningful customer connections.

Having built Feastables by MrBeast from the ground up with a focus on customer experience and digital experience taught me firsthand how vital these elements are to a brand’s success. Through years of relentless focus on consumer behavior, I’ve developed strategies that not only resonate but deliver massive, measurable results.

I’m passionate about helping founders achieve the same success, guiding them to elevate their brands, craft unforgettable digital experiences, and create lasting customer relationships.

seasoned strategic marketer

customer experience expert

over 15 years of experience

transforms brands and drives growth

LET'S GET TO WORK

Let’s identify your brand’s strengths, uncover opportunities to connect with your customer, and develop a strategic plan that drives growth. Whether you’re an entrepreneur launching a new brand or a marketer working to refine an existing one, my coaching will help you create a strong, cohesive identity that resonates. 

Strategic Brand Strategy

I’ll analyze your customer journey and provide actionable insights to turn every interaction into a powerful connection. By focusing on what really matters to your customers, I’ll help you build a CX strategy that exceeds expectations and creates brand advocates. 

Customer Experience Consulting

Let’s design and implement a super engaging loyalty program that aligns with your customer’s values and behaviors. I’ll use data and insights to help you build loyalty initiatives that catch your customer’s eye and keep them coming back for more. 

Retention & Loyalty Program Development

How do you want to share yourself with the world? Let’s work together to hone in on your unique strengths, your story, and your invaluable expertise. Whether you’re looking to advance your career, attract new opportunities, or simply define who you are professionally, my personal brand coaching offers tailored strategies and actionable steps to help you promote your incredible self. 

Personal Brand Coaching

KIND

WORDS

Jess’ work is pioneering a new perspective on customer experience and how brands think about retention strategies.

She’s focused on aligning branded experiences across every touch point of the consumer. Jess has an uncanny ability to create and grow the relationship between your brand and the customer seamlessly, in a way that is both IQ and EQ driven.

- Nik Sharma of Sharma Brands

Jess’ work ethic is top-notch, and she is always there when issues arise—something that happens often and unexpectedly in the world of CX.

When starting Taste Salud, I had a lot of experience in different parts of the business—but customer experience was not one of them. With my business partner Josh having a large social media presence, I was drawn to Jess’ experience working with MrBeast at Feastables. We brought her in to serve as our Fractional VP of CX and mentor our younger team of employees.

- TYLER MCCANN FOUNDER OF TASTE SALUD

Notes from an Empath Leader

Sunday Postcards is a weekly newsletter written by moi, that helps readers unlock the secrets to brand success.

above the fold podcast

Tune in every Thursday as I chat with operators and founders across CX, marketing, and everything in between. We’ll be diving into what really creates a killer brand experience and sharing insights that you won’t want to miss!

tune in to the pod

sign up for a sunday postcard

Looking for mentorship, coaching, and brand strategy that sticks?

Let’s chat one-on-one and see how we can partner. 

APPLY TO WORK WITH ME

Looking for mentorship, coaching, and brand strategy that sticks?

Let’s chat one-on-one and see how we can partner. 

APPLY TO WORK WITH ME