Woolman Commerce Insights Podcast

“What CPG brands can learn from Feastables in the D2C landscape -Feat. Jess Cervellon, Feastables.

CPG can be a tough industry when it comes to the digital and direct-to-consumer landscape. Feastables, created by popular Youtuber Mr.Beast has successfully created a brand experience in the digital space that customers love. What advice does Head of Customer Experience Jess Cervellon give to aspiring CPG brands looking to branch into the direct-to-consumer space?

In this episode, we discuss things like data, personalisation, consumer behavior, creating the ultimate brand experience... and more!